George Lucas sold the rights to Star Wars to Disney in 2012, and boy, has Disney put their purchase to WORK.
Galaxy’s Edge
It seems like everywhere we turn there’s new Star Wars content popping out left and right. There are hundreds of merch items, TV shows, films, an entire theme park land on EACH COAST, and a completely immersive new hotel experience — seriously, what haven’t they done? Honestly, though, it can sometimes seem like a bit much. Which got us wondering…has Disney “jumped the shark” with Star Wars? Let’s take a look.
Star Wars: The Rise of Skywalker wasn’t as well-received as the previous films.
The third trilogy in the Skywalker Saga wrapped up with Star Wars: The Rise of Skywalker in December of 2019. Now you might expect such a HUGE finale to be a big “win” for the Star Wars brand, but it turned out that Rise of Skywalker was pretty significant evidence that Disney might be stretching a little too thin with the brand.
Star Wars: The Rise of Skywalker Opening Night
The box office performance was super irregular for a Star Wars film. Rise of Skywalker saw a HUGE opening weekend raking in $175 million at the box office, according to Forbes. Shortly after, though, box office revenues took a big dip as the film garnered mixed reviews, per NBC. The Atlantic even called it “the most incoherent Star Wars film ever made.” Yikes.
©Disney
Is Disney pushing the brand past its limits or did they just get unlucky with some “meh” aspects of the movie? Not every movie can be an Empire Strikes Back, right?! 🙂 It’s hard to tell from looking at the Rise of Skywalker situation on its own. So, let’s look at much, much more.
Click here to see why the Obi Wan Kenobi series is different than other Star Wars projects
Disney slowed theatrical releases after the poor reception of Solo.
Rise of Skywalker wasn’t the only box office flop that Disney headlined under the Star Wars name. After the success of Rogue One: A Star Wars Story, an anthology-style spin-off, Disney opted to bring a Han Solo prequel to theaters with Solo: A Star Wars Story.
Solo: A Star Wars Story ©Disney
You might have noticed there haven’t been any more films dubbed “A Star Wars Story” since Solo‘s release in 2018 — there’s a good reason for that. Solo was poorly received with people criticizing the lack of plot. Hey, we get it! It’s pretty hard to live up to Harrison Ford’s Han Solo! Still, this failure was enough to get Disney to switch gears.
The company themselves even said they believe that they’ve over-saturated the market with Star Wars content, according to The Guardian. In the wake of Solo, Disney opted to switch focus to TV shows rather than further theatrical releases.
©Disney
Some Star Wars fans can agree with the over-saturation. Folks who loved the OG films have started to feel like the original spirit is lost in the overload and, according to Esquire, big fans have expressed issues with the inconsistent world-building that Disney has done since their purchase.
To learn more about the intricate Star Wars lore, click here!
There’s a LOT of Star Wars in Hollywood Studios — maybe too much.
Another way we get the feeling that Disney might have jumped the shark with Star Wars is by just taking one step into Hollywood Studios. Hollywood Studios could easily be renamed “That Star Wars Park…with Slinky Dog Dash and Tower of Terror.”
Let’s go fly a ship!
True, we love Star Wars: Galaxy’s Edge (and we’ll tell you why in a minute!) but does the park really need THREE dedicated Star Wars sections?
Star Wars Launch Bay
Star Wars fans might be thrilled that you can head to Galaxy’s Edge or Star Tours: The Adventure Continues (which is still inexplicably STEPS from Galaxy’s Edge!), or Star Wars Launch Bay (even though it’s kind of defunct right now). They might have loved the (now-extinct) Star Wars: A Galaxy Far, Far Away stage show and accompanying “parade.” Maybe their only hope is to catch the Star Wars: A Galactic Spectacular fireworks show again one day or to see their little one in the Jedi Training Academy. Still, doesn’t that seem like a LOT for a park originally designed to reflect all aspects of Hollywood?
Star Wars: A Galactic Spectacular ©Disney
Lest we remind you that Hollywood Studios is NOT a Star Wars-themed park. The over-saturation of the brand in the park kind of makes it feel like Disney got their hands on ONE big Hollywood franchise and ran with it (and just…kept…running). We love the Skywalkers and all, but we’re not sure how we feel about their unofficial takeover of Hollywood Studios real estate.
BUT, we don’t want to say it’s all bad in Disney’s foray into the world of Sarlacc beasts, Wampas, and Sandcrawlers. Some (REALLY) GOOD has come of it.
Click here to see what you could spend your money on in Disney World INSTEAD of the super pricy hotel
Star Wars: Galaxy’s Edge and Rise of the Resistance are EXTREMELY popular in Disney World and Disneyland.
It’s not all crazy overshoots with the brand. Disney has done some pretty AWESOME stuff with Star Wars and it definitely has us debating whether they’ve jumped the shark — or if they’re still far from doing so.
Just look at Star Wars: Galaxy’s Edge on both coasts, especially the opening of Rise of the Resistance. It’s been SO popular in Hollywood Studios that the park spent most of early 2020 with extended morning hours, boarding passes disappeared in seconds when they were being used for the ride, and, now that it has a standby line, it usually has one of the highest wait times in Disney World.
Don’t tell them anything!
Thousands of guests flooded the park prior to opening each morning for a coveted spot in the high-demand virtual queue back in 2020. Sometimes, physical wait times even shot above an hour even WITH the use of the virtual queue! The ride is awesome but it is also POPULAR.
The story was similar in Disneyland, when Rise of the Resistance opened on the west coast, Galaxy’s Edge boarding groups from the virtual queue were gone within minutes of going live. Yeesh.
Disneyland’s Star Wars: Galaxy’s Edge
On the first day of the ride using a regular standby line in Disney World, the wait time got up to over 3 hours just after the park opened!
Why do people love this ride so much? Because it is SO immersive, technologically advanced, and all-around amazing. We love riding it AND we love talking about it. We’d fight for another spot in a virtual queue right now if we could, especially to avoid those long standby lines! (Seriously…it’s awesome!)
Lieutenant Beck on Rise of the Resistance
But people also like that they get to be a PART of the action in Star Wars. That’s why Galaxy’s Edge and Rise have such a following. You feel like you’re in the films alongside your favorite characters. This shows that people still have a huge love for the Star Wars universe, even if it does seem like a little much sometimes.
Click here to read EVERYTHING you need to know about Rise of the Resistance.
Galactic Starcruiser in Disney World is an experience like no other
Star Wars: Galactic Starcruiser opened up in March of 2022 and it truly is like no other experience around! It’s a hotel, but it also operates kind of like a cruise. You arrive at a certain time and then you have a full 2-day, 2-night itinerary where you’re JUST doing stuff aboard the “ship” and in Galaxy’s Edge. There are SO many things to do, from lightsaber training to playing Sabacc to trying to fight against the First Order.
Dining on the Galactic Starcruiser
It’s completely immersive, with people dressing up like they’re in the Star Wars universe and the Cast Members staying fully in character throughout your time there. There are storylines to follow and missions for you to go on. It is pretty amazing if you’re a big Star Wars fan — it’s also pretty expensive! But, reservations filled up and have stayed consistently pretty booked.
Ouannii
But, the recent announcement that Disney would be conducting focus groups about the experience have people questioning whether the hotel is meeting expectations. We have traveled on the Galactic Starcruiser ourselves and have brought you a full rundown of everything you can do, what it’s like, and if it’s worth it. Ultimately, it is a very unique and exciting experience for Star Wars fans, but we do have to wonder how much longevity the hotel has.
Stormtroopers aboard the ship
But, the current state of reservations being booked for the Galactic Starcruiser stands as another example of people wanting to be a part of the Star Wars story themselves.
Click here to see our FULL GUIDE to Galactic Starcruiser!
All of the Star Wars TV Series Have Been Highly Successful
It turned out to be a pretty great move when Disney decided to focus more on TV shows than theatrical releases for Star Wars. Just look at the various Disney+ hits, The Mandalorian, The Book of Boba Fett, and Obi-Wan Kenobi.
We LOVE The Mandalorian, and so do audiences. According to Business Insider, it quickly became the top-streamed show in the U.S. after its release in 2019.
The Mandalorian ©Disney
Beyond that, the Baby Yoda craze was practically a phenomenon. People went wild when merch wasn’t available with the release of the show and Disney is STILL cranking out that good, good Grogu merch.
Grogu from Disney+’s The Mandalorian ©Disney
The Mandalorian has done so well that Season 2 was nominated for multiple awards, Season 3 is set to premiere in early 2023, and Season 4 is already in the works! We just can’t get enough of Mando and his tiny green quasi-son (we’re talking about Grogu if that wasn’t clear). The Mandalorian is a quintessential Star Wars show and people still want more.
Click here to learn more about the SEASON 3 of The Mandalorian!
The Book of Boba Fett has also done well, focusing on the famous bounty hunter and even featuring an appearance of the Mandalorian, as well as the return of some of our favorite friends from other Star Wars movies!
©Disney
But, by far the most anticipated Star Wars Disney+ series so far has been Obi-Wan Kenobi. Ewan McGregor AND Hayden Christensen returned for the series as Obi Wan and Darth Vader (!!) respectively. We even get to see little 10-year-old Princess Leia, and she’s AMAZING.
©Lucasfilm || Obi-Wan Kenobi
The Obi-Wan Kenobi premiere is now the MOST streamed premiere EVER on Disney+. It takes place between Episodes 3 and 4 in the Star Wars film series and follows Obi-Wan as he’s being hunted by Vader.
©Lucasfilm || Darth Vader
The successful shows mean there are other projects coming in the future, too, like Andor, following rebel spy Cassian Andor from Rogue One, Ahsoka, which will focus on a live action version of Ahsoka Tano, Skeleton Crew, about the fall of the Empire, Lando, focusing on Lando Calrissian, and more! It’s safe to say the Star Wars universe is alive and well at the moment thanks to these shows.
So Has Disney Jumped The Shark With Star Wars?
Well, despite the over-saturation and a few specific flops, it seems like the Star Wars brand still has plenty of life left in it. People still go hard for that John Williams score and all the lightsaber sound effects. They pay hundreds of dollars to build their own droids at Droid Depot and lightsabers at Savi’s Workshop. And yes! They’re streaming and talking about new Star Wars content all the time.
Star Wars: Rise of the Resistance
People still love Star Wars, they just have a problem with movies that aren’t as good. It’s all in the execution, and if Disney can continue to do Star Wars well, they’re likely in no danger of jumping the shark anytime soon. They do have a whole “galaxy far, far away” to play with, after all. 🙂
For more on Star Wars: Galaxy’s Edge, click here!
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Calling Rise of Skywalker a “flop” is ridiculous. It has grossed over a billion dollars to date.
Keep the Star Wars coming! I’m loving it all, personally. And more movies, too, please. Rise of Skywalker was awesome. And Solo was a great movie. I just think it did poorly at the box office because of its release date. It’s a good time to be a Star Wars fan and a Disney passholder. 🙂
Thanks for this. I think too many of the top-tier Disney blogs/vlogs are unwilling to look critically at Disney. I completely agree with this editorial. Many long time Disney fans were upset with how Disney decided to run with Frozen themed everything after that somewhat unexpected amazing success, but I think the SW franchise is at a whole different level as you note. It was weird enough with two SW areas at DHS, but understandable since Disney bought Lucasfilm after Star Tours and the areas around that were built up by the time of the LF acquisition. But now that Galaxy’s Edge is around, not only are there three SW themed areas in DHS, SW merchandise is being sold everywhere throughout WDW. There are also 2 SW themed stores in Disney Springs, a SW themed “interactive” hotel is being built adjacent to Galaxy’s Edge, and there are SW themed cruises. On top of everything mentioned, there are 5 -10 SW shows and movies in the works in various stages now. It does really seem like oversaturation. As you note, Disney acknowledged this after the Solo box office bomb, and cancelled a planned Obi-Wan Kenobi themed movie, but with the Disney+ medium they seem to be returning back to making everything SW.
At DHS they apparently have been planning to close the “Launch Bay” area for a long time, but with the likely budget & casting cuts to come following everything this year, I’m not holding my breath.
One thing I would add is around the frustration that many old school Star Wars fans had with Disney after The Last Jedi and The Rise of Skywalker and how many fans to this day are boycotting/protesting Disney, especially Kathleen Kennedy and Ryan Johnson. Already there is quite a backlash to a planned female-focused, liberal/social justice warrior themed show that Lesley Headland would run. I’m not taking a position on it but it’s odd that with all the budget cutbacks being discussed they would create a series that is unlikely to garner the fandom’s respect.
So let’s hope that Disney decides to streamline things a bit more about SW in the parks and that they really give this franchise the respect it deserves but not overplay it either.
Frankly, the Rise of Skywalker wasn’t the problem. I thought it was great from a enjoyment perspective. The problem was not having a cohesive plan for the trilogy. The second of the three movies was horrible and completely undid what was done in the first movie, which was why the third was deemed “incohesive” because Abrams needed to undo everything that was done wrong in the second one. Plus, the backstory behind Rey was inconsistent overall because, again, they had no overarching thought process for the trilogy.
What Disney needs to do is slow down and stop trying to pump out more and more movies just to trade off the Star Wars name. Yes, people are going to spend money because it’s Star Wars, but if they keep diluting the product, the SW name will slowly erode into mediocrity.
I disagree – I love all the Star Wars content and so does everyone I know. The Rise of Skywalker was mixed with critics, but every person I’ve spoken to loved it. It was made for fans and JJ did a great job of tying so much together. I know, I know… critics want edgier plots and just like today’s TV, someone important must die for it to be poignant. That’s BS. It was a great film! I also like Solo! If Disney is worried about ‘saturation’ then how to explain the bazillion Marvel movies and backstory flicks?
Keep the Star Wars movies coming! I’d love to see Rey, Finn, and Poe’s next adventures!
I loved Solo and hated Rogue One and they did opposite of what I thought at the box office. I think Disney started out well with The Force Awakens, but The Last Jedi went horribly wrong. Then Rise of Skywalker was left with the unenviable task of trying to close out the entire saga while addressing the strange directions taken in the previous film. I would have loved to see the trilogy if JJ Abrams had been at the helm the entire time. I’m a lifelong Star Wars fan and I know the franchise can survive some bad filmmaking ( read the prequels). I think enough people love the original films that Disney will always have an audience for Star Wars. I just wish tha Galaxy’s Edge was set in the original Star Wars universe instead of the world of the sequels.
Too much Star Was may not be a good thing. DHS at least had some diversity in its attractions, now it is becoming Star Wars land. A little Star Wars was good, a little more could have been better, being deluged with Star Wars is not great if you are over 40 years old. I liked the diversity that DHS had, not thrilled with the direction it is heading..
I’d like to see if the elephant in the room can be addressed. Is it a case of oversaturation, poorly written stories, or a lack of a coherent storyline? Unlike MCU, there was a steady hand guiding not just the stories but also characters. You also did have directors, producers, and writers changing, and that also meant the stories were evolving.
I can’t believe people thought ‘Solo’ was a flop! I was NEVER a fan of Star Wars and that movie, along with ‘Rogue One’ were the ones that actually got me interested in the franchise.
You just can’t please some people.
I don’t think there’s an oversaturation of Star Wars content. Just look at Marvel: they released three movies a year in the past couple of years and they all did well, and one SW film per year is too much? The problem is that nobody wanted Solo in the first place and that Rise of Skywalker was a mess. If it’d been just as good as TFA or TLJ, we wouldn’t be talking about oversaturation. Mando’s popularity is proof of that.
I really think there problems are only about plot. I love everything star wars but I can see when something just isn’t as good as it could have been. Instead of trying to focus on all the negative comments and trolls complaining about TLJ, Disney should have continued the story from there. I honestly believe TROS would have been a better movie for it. It was a fine movie as it was, just not a great one.
I really think that now that the Skywalker saga it’s done, Disney needs to move forward instead of backward. I don’t need anymore history filled in about Cassian Andor or Obi Wan. Let’s move on. Give me something new! That’s what made the Mandalorian so good. It may be history filler for the sequel trilogy, but it was NEW! That (and of course Baby Yoda) is what made that show so successful.
I agree with many other commenters that part of what hurt the sequel trilogy was the lack of a consistent vision and direction. I agree that for the sake of the story they should have stuck with JJ throughout, or left Ryan Johnson for Episode IX rather than trying to undo what was already done.
George Lucas had an incredible vision of the SW universe, going far beyond what ever went in his movies, even if his writing skills sometimes left something to be desired. The fact that Abrams and Ryan had such wildly different ideas about where the story was going and came from, and Disney’s seeming desire to repudiate much of the TLJ’s content, reflects a lack of vision that damaged the story. Snoke, DJ, the Knights of Ren, Zorii Bliss and so many other characters were screaming for more backstories and details. After the movies finished, it was amazing to see such pointed criticisms from lead actors, such as Mark Hamill and Daisy Ridley.
This thread from DFB addresses two points, 1) if there is too much Star Wars at DHS/Disney parks overall and 2) is there just too much Star Wars content in terms of movies, tv, etc.? Disney itself has seemingly answered yes to both by hinting that it wants to shut down the Launch Bay areas and acknowledging too much content as part of the Solo failure. Disney shut down the Kenobi movie (big disappointment to me), and has apparently cancelled the trilogy that Ryan Johnson was set to direct. But then we now appear to have movies planned with 2-3 different directors, the female led series with Lesley Headland, the Cassian and Kenobi ones, and of course the Mandalorian continuing so it’s a bit incoherent.
I suspect that the Launch Bay areas will be replaced by Marvel content once Disney is back in the full swing of things again and all the restrictions on WDW using Marvel are lifted so that would take care of 1 of the 3 SW areas at DHS and 1 of 2 at DL. I guess we’ll just have to wait and see.
I have my issues with the non-canon Star Wars movies. I’m not a big fan of story for story’s sake. But, it’s still Star Wars and I’ll be first in line whenever at new film, ride, series, or telenovela hits the streets. We were on the last boarding group before the shutdown and we’ll be sitting in front of the TV when Kenobi starts streaming. #starwarsnerd
Their problem is that for too many fans, like me, there is Star Wars then there is Disney Star Wars. They were doing pretty well until…The Last Jedi. That’s it, no need to look any further. That 1 movie marked the end of Star Wars.
Galaxy’s Edge is nice, but I don’t feel any connection to it. And I’m definitely not going to spend $3000 on an experience that does not include Luke, Leia or Vader.
I’m not big on Potter, but I am a bit jealous because at least Universal gave the fans what they wanted.
Over saturation is not the issue. The issue is that Disney has destroyed the story of Star Wars by focusing on virtue signaling and social justice issue championing over plot/character development and story flow. The absolute trashing of Luke Skywalker as a character and the complete dismissal of the original trilogy’s story lines and plot points to create the environment to score propaganda points destroyed the entire premise the first six films set up and told the first generation fans that everything they enjoyed was meaningless to the over all story line. The characters we spent 30+ years getting to know and love were rendered meaningless and then literally killed off on screen one by one, film after film.
The problem is that Disney thought that create a beloved franchise is easy. They bought Star Wars but expected that they could just create their own Disney ™ brand characters (While retiring the classic characters) and everyone would be fine with that. Obviously that hasn’t worked out because you can argue that the money may still be there, but the enthusiasm has fallen off a cliff.
Fortunately, Disney seems to have reconsidered its tactics and they are putting the Disney-era on the shelf in favor of the Lucas-era Prequel/Original timeline. Mandalorian. Old Ashoka. Lando. Obi-wan. Maul. Respectfully mixing in old and new characters is a far better strategy but, to be honest, the damage is done so its an uphill battle.
As for theme parks. I love galaxys edge but somehow the theming already feels outdated. I really wish it was more generic so that they could have adapted more to the franchises that work. Galaxys Edge would fit perfectly in a Mandalorian timeline and you can see how much more exciting it would be to have Mando or Cara Dune walking around. But as it is then its Force Awakens Rey, emo-Kylo and Vi. It just feels like a mistake.
Kitty, very good points. We keep hearing rumors of KK being fired/replaced and a “new” sequel series coming, so I’m not sure what that would mean for Galaxy’s Edge. I learned only fairly recently that the original plans for Smuggler’s Run had it being much more “Solo” focused. Disney had assumed that any Star Wars movie would be a big hit and rethemed it after that movie flopped big time. The fan backlash (or at least from some fans to be fair) to the sequel series seems to be getting very conflicting reactions at Lucasfilm/Disney.
In terms of resetting/going back to the pre-Disney SW characters, Disney appears to be going both ways. The Mandalorian is almost universally liked, and most fans liked Clone Wars, so I expect them to keep going with those and possibly trying to figure out a way to bring them into the parks. They keep telling us that a Kenobi series is coming but then not committing to anything. Let’s hope for the best!
If anything I would say they have introduced Star Wars to a whole new crowd of people. We were not fans & had never watched the movies until after we went to Galaxy’s Edge & now we are obsessed with SW & can’t wait to go back to GE! I don’t understand the negativity towards the Disney take over of SW. I love the old movies & I think they made the new ones even better. I thought Solo was awesome & wish it had done better in theaters because I think it deserved a sequel. But that’s just my opinion.
As a former huge Star Wars fan (not just sideline excited when something comes out) I am in DFB’s court. It’s too much! I live a couple of minutes from the Disney Springs and there is nothing that doesn’t have The Child printed on it. It is overwhelming to try and find something without either Mickey or Star Wars on it. Too much of a good thing makes it a bad thing.
Launch Bay, as a museum, and the Cargo Bay store will be moving. This was always a temporary location and with Batuu open, the items will move to locations between Star Tours and Galaxy’s Edge.
As for the hotel experience, IMO it is too much. Building a hotel like the Haunted Mansion where you could check in and see things would be awesome. But going into a hotel where you have to act out everything for 2-days is a bit much. Do it once, YAY, but by the 3rd or 4th visit, guests will be happy to return to the Boardwalk area and enjoy a regular, normal experience. Also, don’t forget the whole interactive experience in Galaxy’s Edge that never happened. This was planned before COVID but droids running around and characters pulling you into their stories never materialized.
If you live down here, you figure out pretty quick that Galaxy’s Edge is pretty lame. The Falcon is a so-so ride at best, there is no good food to eat, limited merchandise to purchase, and the drinks at Oga’s are truly priced out-of-this-world. It’s become a pass-thru addition that offers very little outside of Rise and a few photo ops.
They have definitely jumped the shark at the Studios in FL. We lost the back lot, residential street, New York street, Osborn lights, and a whole lot more for a lot of fiberglass rocks. Not to mention, the great movie ride…Too bad.
Disney has not (yet) jumped the Star Wars shark, not by a long shot.
There is still plenty to do and see that is not Star Wars at DHS … well, there will be when this Covid crap is over and things are back to normal when shows, streetmosphere, and character interactions come back.
Launch Bay needs to be moved to a new location, outside of GE, as it is a wonderful museum of Star Wars movie/show props and memorabilia. That location needs to be returned to Animation Academy – what a loss that is!
Galaxy’s Edge can easily be re-themed to the era between the OT and ST, or the Mando era. Smuggler’s Run would make far more sense in that era. As it is, the MF being used for smuggling while Han has just been killed, and the Resistance is on the run? That doesn’t make sense at all … put it in the years when Han is busy with his family, and Chewie is off with Hondo Ohnaka getting up to shenanigans.
Rise of the Resistance would need to be re-themed though – Imperial Remnant vs New Republic recruits, perhaps with Thrawn as the big baddie would work. The current LARP aspects have fallen flat, mostly due to lack of PR and marketing – so few realize that there in the Disney Play Parks app is a complete GE game one can play all around the area, with a story that includes Vi Moradi (the blue haired gal you see running or hiding from stormtroopers) and the new Resistance (Light the spark! Ignite the fire!) There are even novels that flesh out the story – who knew???
And for the commenter above that said, ” … being deluged with Star Wars is not great if you are over 40 years old.” Are you flippin kidding me right now?? We (my hubs and I) are mid-50s, and we grew up on Star Wars, in addition to comics and sci/fi-fantasy before it was cool! We were 13/14 when the first SW movie came out, and we’ve been enthralled ever since, even through the cringey PT movies (which aren’t all THAT bad) For me, Princess Leia was really the first heroine that I really looked up to, and still do, adding Padme, Jyn, Rey, and Ahsoka along the way as awesome female role models that I encourage my daughters and granddaughters to enjoy. Further, those of us 45+ have the money to spend on all things Star Wars, so cater to US, PLEASE!!! Build it and we will come!