Surprises — they can be full of joy (like a surprise ride reopening) or riddled with stress. While 2023 may hold many wonderful surprises for Disney fans and Disney’s own CEO, it is shaping up to be a year with some NASTY surprises too.
Since assuming the role (again) in November of 2022, Bob Iger has had to come to terms with the fact that Disney simply is not the same way he left it. And thanks to serious battles with Florida politicians and complications with Disney’s Board of Directors, some unpleasant surprises could await him later this year. So today we’re breaking down just 3 of the worst surprises that Iger may have to face within the upcoming months.
A Battle for the “Future of Disney”
We begin with a scenario that has only recently become a real issue for the Company and one which a reporter said could lead to Iger’s “fight for the future of Disney.” We’re talking about the proxy battle situation that stems from the Trian Group and Nelson Peltz.
Basically, Peltz is the CEO and Founding Partner of Trian Partners. Trian is a multi-billion dollar investment firm and they are considered to be an activist investor group. Trian owns about 9.4 million common shares in Disney. That’s valued at around $900 million.
Peltz and Trian have criticized the Disney Company for several things, including what they feel are issues with corporate governance (and executive compensation), the direct-to-consumer strategy when it comes to Disney+ and Hulu, and accountability with capital allocation.
Peltz has shared that he feels Disney is over-earning at the theme parks to make up for losses in streaming. Peltz has also called on Disney to buy all of Hulu or get out of streaming entirely, and Trian has shared its view that Disney has “over-the-top compensation practices.”
So what happened? Well, things started small with Peltz reaching out to indicate that he could be helpful if placed on the Board. Along the way, an employee and shareholder of Disney got involved, advocating on Peltz’s behalf. Peltz held several meetings with Disney executives expressing his desire to be on the Board. Things got serious as Peltz reportedly expressed that Trian Group would nominate a separate slate of nominees at the Annual Meeting of shareholders in 2023 unless Disney agreed to give Peltz a seat on the Board.
That was later repeated, with Peltz indicating that he would run a proxy contest if not added to the Board. Disney ultimately determined that they would not offer Peltz a seat on the Board since Peltz did not “provide any actionable ideas for Disney other than his Board candidacy.” Plus, Disney felt that he had a lack of “relevant media or technology industry experience.”
Peltz has since informed Iger himself that, if not given a seat on the Board, he would mount a proxy fight that would “challenge Mr. Iger’s legacy,” according to Disney’s own reports of the situation. Though Peltz made a presentation to get a seat, he was ultimately denied. That leads us to the present day.
Train Group has released a press release about their nominees for the Board and is mounting a proxy battle, attempting to get shareholders to vote in a way that would support their nominees. Meantime, Disney has filed various documents defending Iger and his success with the Company, explaining why (in their opinion) they feel that Peltz is NOT qualified for the Board, and urging shareholders to NOT vote for Peltz/Trian Group’s nominees.
What will the future hold? How will shareholders vote? Will they side with Trian Group and Nelson Peltz? Or will they vote into office Disney’s own recommended individuals? Much remains to be seen as the battle continues. The vote could result in a wonderful outcome for Disney’s own desires or a nasty surprise for Iger, but it does seem they are at least gearing up for battle by issuing statements against Peltz and his desire to get a spot on the Board.
Thus far, the Annual Shareholder meeting date has not been revealed, but it was held on March 9th in 2022, so we expect it could be held during a similar time this year.
For more about the Nelson Peltz and Trian Group drama, see the posts below:
- The Big Disney Parks Changes that Activist Investors Are Pushing
- Who Is Nelson Peltz and Why Do People Care What He Says About Disney?
- Dwayne “The Rock” Johnson Comments on Bob Iger’s “Fight for the Future of Disney”
- Disney Pushes Back Against Activist Investor and Defends CEO Bob Iger
- Activist Group Believes Disney Has “Lost Its Way” and Pushes for Board Changes
Stay tuned for all of the latest updates.
See the Full Timeline for Chapek’s Exit, Iger’s Return, and Disney’s Recent Corporate Battles
Pressures to Keep Up With Universal
Disney is working on several new theme park projects, but it isn’t the only one. For years Disney has competed in a big way with Universal’s theme parks in Hollywood and Orlando, but 2023 (and other years down the line) could prove to be particularly challenging for Disney in terms of “keeping up” with Universal’s level of development.
For starters, a brand new LAND will be opening at Universal Studios Hollywood in just a few days — on February 17th, 2023. The land will feature NEW food (including a new Toad-themed restaurant), a brand NEW ride (where guests will battle on a Mario Kart-themed attraction), interactive bands, meet-and-greets, and plenty of merchandise (of course).
What does Disney have to compete with this brand NEW land? Well, 2023 will finally see the opening of Journey of Water — Inspired by Moana in EPCOT, but that is a walk-through attraction, not a moving ride. TRON Lightcycle / Run will also finally open in Magic Kingdom after being in the works for YEARS (and severely delayed). 2023 will also bring a few new restaurants to Disney World (including Roundup Rodeo in Disney’s Hollywood Studios) and the opening of the rest of Future World in EPCOT (with Festival spaces and a Walt Disney statue).
But are these restaurants, experiences, and attractions, which are spread out throughout the parks and resorts enough to really excite and draw in visitors in the same way as the introduction of an entirely new land? Maybe…or maybe not.
Sure, Disney has more projects in the works beyond 2023 — like Tiana’s Bayou Adventure (the Splash Mountain re-theme). And it has teased potential new lands for Disney World — like a Zootopia land at Animal Kingdom or villains land in Magic Kingdom. But none of those “teased” projects have been fully confirmed.
In the meantime, Universal has already revealed plans for a brand NEW theme park coming to Orlando in 2025 — Epic Universe — which will also feature a Super Nintendo Land and much more. And Universal has revealed its plans for a NEW theme park experience in Texas and a year-round horror experience in Las Vegas.
Couple that with Universal’s support for an extension of the SunRail commuter train service in Orlando, and you’ve got a lot of matters to deal with. According to FOX 35 News, this extension would ultimately link the Orange County Convention Center, the International Drive tourism district, and the Orlando International Airport to SunRail’s existing line. The Orange County Convention Center station would be near Universal’s new Epic Universe park. And this extension could connect residents and visitors to the Brightline train, which could pass through Orlando by utilizing some of the SunRail’s existing line under the Sunshine Corridor plan.
This all comes after it was announced that Disney had backed out of the plans to have a Brightline train station in Disney Springs (as previously announced). Still, plans for a station “near” Disney World, serviced either by SunRail, Brightline, or both, is reportedly still in the works.
A new land in Hollywood, an entirely new park in Orlando, a new experience in Las Vegas, and a new experience in Texas. Plus a new Minions-themed attraction in Orlando and other changes. Universal is working on a LOT.
Again, that’s not to say Disney isn’t working on a lot of things too. But many appear to be behind-the-scenes or unconfirmed at this time. Yes, we know an updated treehouse experience is coming to Disneyland, the revamped Mickey’s Toontown and Mickey & Minnie’s Runaway Railway will open in 2023, and a new expansion is coming to Avengers Campus (at some point in the future) which will take it into the multiverse. But will Disney’s projects be able to compete with Universal’s in 2023 and the immediate years that follow?
Is there just a lack of enough confirmed plans to excite fans? Are Disney’s plans simply moving forward too slowly to compete with other parks? Will things like SunRail or Brightline stations or other developments leave Disney in the dust as others push forward? Only time will tell, but some less-than-ideal surprises may be in store for Iger if Disney cannot “keep up,” at least in the eyes of some or many fans.
Click here to learn about the BIG changes coming to Disney World in 2023
Reedy Creek Improvement District Drama
And finally, we reach one area with a high level of uncertainty at this time — the Reedy Creek Improvement District’s impending dissolution. Here’s the quick 101: following Disney’s stronger statements in opposition to Florida’s Parental Rights in Education Act (what critics call the “Don’t Say Gay” act), Florida legislators and the Florida Governor passed/signed a law that will dissolve Disney’s Reedy Creek Improvement District (RCID) in June of 2023 in what many saw as an act of retaliation.
The RCID was created over 50 years ago and is a special taxing district. Essentially, the RCID functions as its own county government with a board selected by the landowners — the majority landowner in the RCID is Disney itself. This district system has allowed Disney to have a great amount of control over the land on which it operates in Orlando, allowing it to issue bonds to pay for certain things, control building codes, and approve certain things it likely could not have gotten approved by other counties.
The system has also benefitted local counties by alleviating them of the burden of having to shoulder the financial costs of several things for the property on which Disney operates, like emergency services or sewer services.
Some have suggested that the RCID would be recreated and still give Disney most of the powers they were used to having, making only certain changes to give Florida Governor Ron DeSantis the appearance of a “win.” But DeSantis’ office seems to differ, indicating that stronger changes would be made, stripping Disney of more of its powers, potentially changing (in a significant way) how the District (and Disney) has operated (in terms of power over decisions that impact its parks and operations).
Some had suggested that Iger’s return would smooth things over with Florida politicians and DeSantis on the matter, but that has yet to fully materialize. While Iger said he was sorry to see Disney “dragged” into these political battles, DeSantis insisted that Disney went willingly and “brought this on themselves.”
What exactly will happen remains to be seen. DeSantis’ office has filed a notice of the legislation they intend to seek on Reedy Creek. This would include features that increase “state oversight, accountability, and transparency of the District” while also “revising the selection process, membership qualifications, and compensation for the governing body of the District.”
The legislation also seeks to revise authority when it comes to local permitting and regulation, and more. These could result in some significant changes to Disney’s “normal” way of operating in Florida. And it seems they may be taking steps to prepare for that.
The next regular session of the Florida legislature will begin on March 7th, though special sessions before that could address this situation. Will Iger be able to strike a deal with politicians to re-establish Disney’s RCID with most of the same powers but still give politicians some of the oversight they want? Only time will tell, but again there could be some good or some terrible surprises in store for Disney.
Click here to see the latest on the Reedy Creek situation
And that’s our look at just 3 nasty surprises that could await Bob Iger in 2023. What challenges do you think Iger will face? Tell us in the comments.
For more analysis related to Iger’s return as CEO and the current status of the Walt Disney Company, see our posts below:
- How Important Is Disney’s Relationship with Ron DeSantis for the Future of the Parks?
- New Disney Chairman Will Lead a “Succession Planning Committee” To Find Bob Iger’s Replacement
- 4 Important Secrets You Didn’t Know About the Iger-Chapek Conflict
- “Time Is Ticking” on CEO Bob Iger at The Walt Disney Company
- Every Major Change Since Bob Iger Returned as Disney’s CEO
- 7 Big Challenges Bob Iger Will Face as Disney’s New CEO
- Bob Iger Is Back at Disney. Here’s What Can Change (and What Won’t).
And stay tuned for more news!
Click here to see why Bob Iger’s mistakes would have “killed any other CEO”
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What other nasty surprises do you think could be in store for Iger in 2023? Tell us in the comments.
Susan Sloate says
I am genuinely sorry to read about this.
While at this point I will NOT visit the Disney Parks (till they clean up their act, at least, and start charging sane prices), I am truly sorry to see the battle going on for Disney. Disney was, for most of my childhood, a TRULY great company, and as its 100th anniversary comes along, it’s a tragedy to see people fighting over its carcass. Disney needs to get back to the business of entertainment, which it seems to have lost sight of in the last 15 years, and to focus on getting back to something resembling normal operations in its Parks. Only then can it fight off the people trying to take it over.
Don Andrews says
Universal is putting in A type attractions where as Disney is type B & C attractions . Disney is behind in the race.
Ron says
Disney of today is not the Disney of old. Universal will EAT DISNEY’S LUNCH. Bring back the old Disney
1. Bring back The Magical Express. This was THE BEST. Universal can have a train but it CANNOT COMPETE WITH THE MAGICAL EXPRESS.
2. Bring back the FREE FAST PASS (WITH THREE RIDES)
Please Mr. Iger, some changes are SO OBVIOUS. Just look above.
Kimberley says
Disney has several things going for it that Universal will never have…and they aren’t what you think. I’m mobility disabled. I had a miserable time with Universal’s so-called “accommodations”. It took over a half hour to get from one part of the park to another. Getting in and out of the bathrooms was a nightmare, my wheelchair was damaged trying to get through the door with it’s standard width and immediate sharp turn. There was no room to easily turn the chair in the largest handicapped stall. I’ve never had an issue at a Disney park. Getting in and out of some of the shops at Universal with the chair was also a nightmare…particularly the specialty shops. I bought NOTHING from them because of this.
On top of that, I’m overweight. I can get on every single ride Disney has without any issues in fitting in the seats. Even the rides targeted for children. I couldn’t get on ANY in Universal. Oh, and parking at Universal in CA is $30 for the “regular” parking. It goes up to $50 for “priority” parking. There are no trams or busses to get you from the far flung parking areas to the park. Think about that the next time you complain about Disney’s parking.
I visited both parks one month ago today. I have zero plans to go back to Universal. The prices were comparable but the experience was not. Disneyland for the win.
Richard Mercer says
I vote for getting out of streaming entirely.
Though I am a longtime Disney fan, and very comfortable with technology, I don’t do streaming (of movies and entertainment) and have never joined/enrolled with Disney+. Why not? I don’t need to — and I’m just not interested. I have a LARGE collection of CDs, including quite a few Disney/Pixar disks; they provide all the entertainment I need and then some.
Mike says
If Disney continues to raise prices at the current rate it will price itself out of the market and places like Universal will benefit greatly. This will be its downfall. Prices are already too high for what you get…including food, hotel accommodations and park admission.
Linda says
I think there would be an immediate improvement in attendance if park reservations were stopped and park hopping was back to the old way. Even if you didn’t have to go into one park 1st and it began a whole lot sooner. How about if no new construction, anywhere , for a while.
Lynn Manning says
The one thing that Disney had and has always had over Universal and most parks for me (even as a child) was that there were more activities I could participate in (and otherabled people). There were shows and activities for those who can’t ride those roller coasters etc. that are so popular. The many and varied offerings were chances for people of all ages and abilities to do together. Way back in the late 70’s early 80’s I attended Universal Studios in California which at that time was a tour of a working studio and entertainment based on making movies (few rides)and I went to the original Disneyland. I live in Florida and had always saved to get a pass because it gave me a chance to get away and see different people and new things. Over the years the emphasis has shifted. The parks were a place to let imagination go, to meet people from all over the world, to share moments. I could go there for a few days and not feel I had to follow a set schedule or be locked in. Not so much now. A lot of this is societal , People seem to feel they have to do everything, overplan (Disney lately has seemed to force this) and always be first. It’s difficult to appreciate and enjoy the details the imagineers have created. Where there was a sense of wonder over some times the smallest things there is a rush and pressure. On my last visit I saw so many people looking into their phones and rushing to their next plan that they don’t see half of what is there. I had a small child come up to me and ask me to show him the park. I looked for his parents and he said his mom and sister were on their phones and his Dad was at a meeting. Needless to say I took him to his Mom just as Dad arrived and thanked me . I saw them later and the kid said his Dad was showing him the park “the right way”. All the planning necessary these days, all the construction all at once, for the last few years I had a pass I saw more walls than park. I miss going but between the prices ever rising (and getting less for it) the amount of stress on having smart phones etc. to do anything and the continual construction it will be quite awhile before I can even think about it. I miss the magic but I know it’s a business and that’s all that seems important anymore. I think Mr. Iger will try to go back to the “magic, imagination” but he will have a hard time. I don’t think Mr. Peltz is a good fit and this whole threats to get what he wants turns me off in politics and in business.