McDonald’s marketing department is at it again.

Big Mac Meal

After the cryptic chaos that was the Big Mac sauce drop announcement and the extremely unsettling Grimace shake campaign, we thought we had seen it all. But McDonald’s is acting strange again — and this time we think a certain God of Mischief may be involved!

Hey McDonald’s, you okay? Your social media appears to be acting up again. We can’t help but feel like you’re trying to tell us something, and we think we know what it might be. It all started with a post that said “no spoilers” and included a video showing various pop culture references to McDonald’s over the years.

no spoilers pic.twitter.com/LJ2u1VhF0Q

— McDonald's (@McDonalds) August 7, 2023

But, something caught our eye at the end there — did you see it? There was a brief flash of a scene we hadn’t seen before — and it looks like our favorite variant may be involved. It’s Loki at a retro McDonald’s counter!

©McDonald’s

The video ended with a date: August 14th, 2023 — so we’re thinking we’ll get some sort of news on what this is all about on that day. McDonald’s then shared a list of movies and TV shows that it has been featured in, and what’s at the very end of that list? Loki Season 2!

Richie Rich (1994)
Blankman
Reality Bites
30 Rock, “St. Valentine’s Day”
The Fifth Element
Friends, “The One with the Bullies”
I’m Not Rappaport
Clueless
はたらく魔王さま！ The Devil is a Part- Timer!
The Longest Yard
From Paris with Love
Space Jam
墮落天使 Fallen Angels
“You Be…

— McDonald's (@McDonalds) August 7, 2023

Further down in the threads, McDonald’s indicates that more clues could be coming tomorrow, so we’re probably in for another round of cryptic messaging from the marketing team. Is it weird if we’re low-key kind of excited about it? Even the official Loki account replied and is getting in on the fun!

via Twitter

We’ll be keeping an eye on this for more updates and will let you know what we find out. For the latest food, Disney, and odd social media campaign news, be sure to stay tuned to DFB.

Is a NEW Type of McDonald’s Restaurant On the Way? Here’s What We Know

Join the DFB Newsletter to get all the breaking news right in your inbox! Click here to Subscribe!

WE KNOW DISNEY.
YOU CAN, TOO.

---

Oh boy, planning a Disney trip can be quite the adventure, and we totally get it! But fear not, dear friends, we compiled EVERYTHING you need (and the things to avoid!) to plan the ULTIMATE Disney vacation.

Whether you're a rookie or a seasoned pro, our insider tips and tricks will have you exploring the parks like never before. So come along with us, and get planning your most magical vacation ever!

GET YOUR GUIDE NOW

What’s your favorite McDonald’s menu item? Tell us in the comments.