Is there something in the air? Did AMC give one rogue employee full creative control of the merchandise department? We don’t know what’s going on at the AMC Theaters headquarters, but those mad geniuses seem to know how to get people talking.
![](https://www.disneyfoodblog.com/wp-content/uploads/2023/07/2023-wdw-disney-springs-atmo-amc-movie-theater-700x525.jpg)
AMC Theater
There’s been a LOT happening with AMC Theaters lately. The Taylor Swift: The Eras Tour concert film was a wild success, and — of all things — an AMC popcorn bucket went totally viral during the Dune 2 release. Even SNL was talking about it! AMC is not afraid to push the envelope. And now, they’ve teased a NEW souvenir that has some real potential to rival the infamous Dune 2 popcorn bucket. Wait until you see it.
Ryan Reynolds and Hugh Jackman took to Twitter/X to share a little teaser trailer in association with their NEW Deadpool & Wolverine movie. But this teaser wasn’t a movie trailer. We weren’t treated to a new movie poster or promotional photo. No, this teaser was for a new popcorn bucket.
I’ve got the high ground. #deadpoolandwolverine ❤️💛 pic.twitter.com/FM12aAI67N
— Hugh Jackman (@RealHughJackman) May 20, 2024
![](https://www.disneyfoodblog.com/wp-content/uploads/2024/05/2024-amc-theaters-wolverine-popcorn-bucket-deadpool-and-wolverine-movie-souvenir-2-e1717101520374-700x541.png)
©AMC
The bucket itself has some text giving credit to the designer, Deadpool. If you want to enjoy some nice, buttery popcorn, well, you can see where the hole is. Interesting choice.
![](https://www.disneyfoodblog.com/wp-content/uploads/2024/05/2024-amc-theaters-wolverine-popcorn-bucket-deadpool-and-wolverine-movie-souvenir-3-e1717101552981-700x481.png)
©AMC
We have a strong feeling that the internet is going to have a LOT to say about this popcorn bucket. Considering how many people can recite the Nicole Kidman AMC Theaters monologue, we wouldn’t be surprised if AMC’s loyal fanbase stocks up on this highly collectible new souvenir.
![](https://www.disneyfoodblog.com/wp-content/uploads/2024/05/2024-amc-theaters-wolverine-popcorn-bucket-deadpool-and-wolverine-movie-souvenir-4-700x393.png)
©AMC
OK, so with all AMC’s viral moments lately, it got us thinking. People seem to be talking more about the movie theater (and its souvenirs) than the movies themselves. In fact, it seems like AMC is intentionally pushing the envelope — and it’s working. Yes, the Dune 2 popcorn bucket was bizarre. But people bought it, ultimately benefiting AMC AND the Dune 2 movie.
![](https://www.disneyfoodblog.com/wp-content/uploads/2024/04/2024-wdw-Disney-Springs-AMC-movie-theater-atmo-700x525.jpg)
Movie theater
Recently, Adam Aron, the CEO of AMC Theatres, spoke with Variety about AMC’s successes and failures. The company reportedly has about $4.5 billion in debt, but Aron replied, “We’re still here.” The CEO added, “When you think about what we’ve been through the past four years, it’s kind of a miracle. It could have gone kaplooey 10 times, but it didn’t. And good for us. We’re almost finally through it.”
![](https://www.disneyfoodblog.com/wp-content/uploads/2021/08/2021-reopening-wdw-disney-springs-amc-movie-theater-jungle-cruise-decorations-5-700x525.jpg)
Jungle Cruise Decorations at AMC
So, how exactly is AMC still standing? Could it have to do with the company’s relationship with people on the internet? Aron admitted to Variety that he communicates with fans on social media and is open to new ideas. In fact, AMC recently attempted to reignite that conversation about Nicole Kidman’s promotional campaign by creating new versions of the classic “somehow, heartbreak feels good in a place like this” monologue.
![](https://www.disneyfoodblog.com/wp-content/uploads/2024/06/2024-amc-theaters-nicole-kidman-we-make-movies-better-ad-700x345.png)
©AMC
Aron also commented on the success of AMC’s Taylor Swift: The Eras Tour film, telling Variety, “It got an ‘A+’ on CinemaScore and 98% on Rotten Tomatoes. It’s not like we threw together some garbage.” Both the Eras Tour concert film and AMC’s string of viral popcorn buckets show that AMC is paying attention to what people are talking about — and using it to their advantage.
![](https://www.disneyfoodblog.com/wp-content/uploads/2024/05/2024-getty-images-Adam-Aron-the-CEO-of-AMC-Theatres-621x600.png)
©Getty Images
The latest box office numbers have been disappointingly low. AMC seems to recognize that it’s going to take more than a flashy movie trailer to get people to the movies. So, yes, those goofy popcorn buckets are probably an obvious attempt to cash in on a new trend. But either way, when Ryan Reynolds from Deadpool & Wolverine declared #history was being made thanks to the “War of the Popcorn Buckets,” it got people talking. Will it help AMC get people out to the theaters? We’ll have to wait and see.
![](https://www.disneyfoodblog.com/wp-content/uploads/2024/06/2024-@VancityReynolds-twitter-x-tweet--700x150.png)
@VancityReynolds on X
Considering the fan reactions to the new popcorn bucket, it seems like AMC knew exactly what it was doing. In the meantime, we’re always on the lookout for the latest pop culture news, so stay tuned for more.
Souvenir ALERT: Disney’s New ‘Inside Out 2’ Popcorn Bucket Deserves a Round of Applause
Join the DFB Newsletter to get all the breaking news right in your inbox! Click here to Subscribe!
WE KNOW DISNEY.
YOU CAN, TOO.
![](https://www.disneyfoodblog.com/wp-content/uploads/2023/12/DFBGuide-ShortCode-Image-1.png)
Oh boy, planning a Disney trip can be quite the adventure, and we totally get it! But fear not, dear friends, we compiled EVERYTHING you need (and the things to avoid!) to plan the ULTIMATE Disney vacation.
Whether you're a rookie or a seasoned pro, our insider tips and tricks will have you exploring the parks like never before. So come along with us, and get planning your most magical vacation ever!
Have you ever purchased a souvenir popcorn bucket at AMC? Let us know in the comments!
I used to love going to the movies. Lately there just isn’t much to see! That is not AMC’s fault. Blame it on those who make the movies, some of whom release straight to a streaming service instead of to the theaters. Sadly, Disney is one of these. They never released Pinocchio with Tom Hanks or Hocus Pocus 2, for example. Those are the kinds of movies one wants to see first on the big screen! I seldom buy popcorn buckets but to each his own! If you love collecting them…Go For It!! ☺
I’m sorry, but that Wolverine Head popcorn bucket is weird and a little creepy.