Disney World’s customer service is known for being top-notch. If something goes awry on your vacation, chances are a Cast Member will be able to sprinkle a little bit of pixie dust and make all your problems disappear.
Cinderella Castle
But, even though Disney World’s customer service is legendary, it still isn’t the best in the country according to a new survey! So, who took the top spot?!
A new study has been released that ranked over 700 brands based on their customer service ratings. Newsweek has compiled America’s Best Customer Service 2025 list with help from global data research firm Statista, and while you might think that Disney took the top spot — you would be wrong.
Magic Kingdom
The evaluation is based on the quality of communication, professional competence, range of services, customer focus, and accessibility, and was taken from an independent survey of more than 28,000 customers in the United States. So, how did Disney and other theme parks do? Take a look below!
©Newsweek
Among the Amusement Park Experiences category, Disney Parks & Resorts actually placed second, with a score of 92.49 out of 100. Coming in first place with a score of 93.22 out of 100 was Dollywood in Pigeon Forge, Tennessee!
©Dollywood
SeaWorld Parks came in third place with 92.2 points, followed by Busch Gardens Theme Parks in fourth with a score of 91.44, and Universal Parks & Resorts in fifth place with a score of 90.1 out of 100 points. It’s important to note that these are all still relatively high customer service scores overall.
©Dollywood
This isn’t the first time Dollywood has beaten Disney for the top spot in a theme park survey. Earlier this year, Dollywood was named America’s Favorite Theme Park in the National Amusement Park Historical Association’s 38th annual survey.
©Dollywood
Dollywood is a family amusement park created by country singer and icon Dolly Parton. Established in 1961 and nestled inside Pigeon Forge, Tennesse, the park — spanning over 150 acres — offers a mix of thrill rides, family-friendly attractions, live entertainment, and immersive experiences. One of its most notable rides is the new Big Bear Mountain roller coaster, which was awarded the best new attraction of 2023.
In addition to rides, Dollywood showcases traditional crafts and artisans, reflecting the rich heritage of the Appalachian region. Visitors can watch demonstrations of blacksmithing, glassblowing, pottery making, and more.
©Dollywood
If you haven’t made your way to Dollywood yet, it sounds like now might be the perfect time!
In the meantime, we’ll be on the lookout for the latest news from Disney World and more. Make sure you stay tuned to the Disney Food Blog to get the newest updates!
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I have been to Dollywood and it is lovely, but you are walking hills there, which isn’t so great, I would guess they are beating Disney out on value for the dollar since Disney is greatly overpriced. Personally, I still prefer Disney, but Dollywood is very nice, especially their cinnamon bread!!
I am really surprised that Sea World almost tied Disney Parks. Wow!
I am not surprised that Dollywood is #1, and that WDW has fallen in the ranking. Dollywood is free of Disney’s overt political agenda that permeates everything Disney produces these days, which is important if you go on vacation to escape the tensions and division of the everyday world. The food at Dollywood ranges from good to great, the employees and entertainment are wonderful. The best part – The Great Smoky Mountain NP is about a 15 min drive, which adds an opportunity for outstanding views, great photography, fresh air, and high quality family time. I am in! Especially with Epic Universe opening soon, Disney needs to pick up their game.
We live close to Dollywood and have been going there my whole life. Dollywood is not even close to being as good as any of the Disney parks in any of the categories. I have no idea how they came in first.
OK now, we will have to agree to disagree!I’ve been to both and I felt Dollywood was a one and done. Whereas I could go to Disney all the time!! They didn’t ask me!!
I have never been there but would imagine that they are far more family oriented/
friendly
But aren’t people always screaming that Universal is #1 and crushes Disney? So surprised that not only isn’t it #1 but #5! lol.
Dollywood is very clean. They way Disney World use to be. They have a lot of thrill rides that my teenagers love.