OH NO! A Guinness Shortage Is Striking at the WORST Possible Time

Say it ain’t so!

A Guinness

The holiday season might be a bit less enjoyable for revelers in the U.K. — and maybe further — thanks to a shortage of the iconic beer Guinness. According to various reports, a surprise “surge in demand” has left many of the United Kingdom’s pubs in short supply of the iconic spirit as the busy holiday season looms.

According to The Wall Street Journal, “Guinness owner Diageo says it has seen “exceptional consumer demand” for the brand in Britain over the past month. In response, the company is limiting the amount of its stout that pubs can buy to prevent stockpiling and ensure supplies last through the peak Christmas season. The issue affects both cans and kegs of Guinness in Britain.”

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Meanwhile, The Guardian reports that Diageo is tapping into their Irish “security stocks” and putting shipments initially bound for North America on standby for potential distribution to the U.K.

A Guinness mug

For their part, the company released a statement that read, “We are producing more Guinness today than we ever have in our 265-year history, and we continue to work closely with customers across our network to manage Guinness distribution as efficiently as possible, ensuring we maximize supply and minimize disruptions for pubs and retailers.”

Don’t Forget to Order a Pint!

However, there are some who believe that the shortage may be a calculated move to further improve the buzz around the brand, which has benefitted greatly from social media exposure in recent years. In fact, some have attributed Guinness becoming the best-selling beer in Britain in recent years to the viral “splitting the G” challenge, where drinkers attempt to down enough Guinness in a single gulp so that the beer sits halfway “across the G” on a branded glass.

Beer mug

Guinness appears to be dealing with a shortage of their iconic beer in the United Kingdom, just as the Holiday season looms. Stay tuned to DFB for more!

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