McDonald’s CONFIRMS New Happy Meal Toys Are Coming Next Month

A mega-popular franchise is coming to McDonald’s as part of the Golden Arches’ latest Happy Meal promotion.

©McDonald’s

After dropping several teasers, such as those seen above, on social media, McDonald’s confirmed a promotion to tie into the April 4th release of the highly-anticipated film adaptation A Minecraft Movie. According to the chain, “Starting April 1, for a limited time, McDonald’s is entering the portal for an epic collaboration, and the meals are only the beginning. Fans can also take their creativity to the next level with access to digital experiences, custom-designed collectibles and much more – only at McDonald’s.”

The Minecraft Happy Meals will include one of 12, film-inspired figurines or Block World toys. In addition, every Happy Meal comes with “a scannable code to unlock an exclusive digital game where players can complete their very own quest in the A Minecraft Movie world on www.happymeal.com.”

©McDonald’s

However, kids aren’t the only ones who get to enjoy the Minecraft-themed meals. There will also be adult-portioned A Minecraft Movie Meals featuring a choice of a Big Mac or 10-pc. Chicken McNuggets, plus medium fries, a drink, and a limited-edition collectible.

©McDonald’s

These collectibles are “inspired by some of McDonald’s most beloved characters and menu items, and popular A Minecraft Movie treasures.” Each comes with a matching card and a code that fans can redeem to unlock the corresponding, exclusive skin in the Minecraft Marketplace. The collectibles include the following:

Big Mac Crystal – Mined from the sea of special sauce, this precious block derives its radiant shine from melty cheese and a toasty sesame seed bun.
Birdie Wings – Keep your eye to the sky or you might miss the early bird soaring high above the clouds with a rare pair of elytra wings.
Fry Helmet – Forged from the iconic French Fry box, this enchanted helmet is rumored to protect you from friends stealing your last Fry.
Grimace Egg – Emerging from the depths of a purple shake, this magical Grimace mob gets its shape from the most coveted egg of them all.
Soda Potion – The electrifying effect of this potion is as mysterious as its recipe: an accidental combo of fantastic fizzy flavors.
Zombie Hamburglar – Little is known about this hungry mob who spawns late at night and wanders all biomes in search of hamburgers.

The Minecraft Movie Meals purchased through the McDonald’s App will also provide “in-game bonus at no cost. Fans will receive a one-time redeemable code to unlock the McDonald’s Add-On pack in Minecraft, which includes additional components to your gameplay such as McDonaldland characters, builds and tools.”

In addition to those meals, McDonald’s will also offer a Nether Flame Sauce, a “limited-edition hot sauce inspired by The Nether – with crushed red pepper and flaming cayenne, balanced with hints of garlic and sweetness.”

Jennifer Healan, McDonald’s VP, U.S. Marketing, Brand, Content & Culture, said of the partnership, “When approaching any partnership, we look for the authentic role our brand can play in it. McDonald’s fans had already created a presence in the Minecraft game long before the opportunity to partner with the new film. So, we built upon what they started and created a totally immersive experience, custom A Minecraft Movie Meals in our restaurants, and collectibles that unlock unique in-game features. What’s special about this campaign is that every component will feel recognizable to both fan bases— a true merging of the McDonald’s and Minecraft universes.”

©Merlin ©Minecraft

Minecraft, which was first released in 2011, has gone on to become the best-selling video game of all time, with over 300 million copies sold and nearly 170 million monthly active players as of 2024. In addition, the game has received critical acclaim, earning numerous awards and being cited as one of the “greatest video games of all time.”

©Warner Bros.

In the lead to the release of A Minecraft Movie on April 4th, McDonald’s is launching a Minecraft tie-in on April 1st, featuring both Happy Meals and collectibles for adults. Stay tuned to DFB for more on McDonald’s latest offerings.

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