A BIG Number of Disneyland Magic Key Sales Were to NEW Passholders

Earlier this year, Dinseyland introduced a new annual passholder program called Magic Key.

©Disney

Magic Key has 4 different tiers of passes with different benefits, with the highest being the Dream Key at $1399 and the lowest being the Imagine Key at $399. Annual pass sales had been on hold since the start of the global pandemic, and today, Disney shared some information about Magic Key sales during their quarterly earnings call.

Disney said today that 40% of Annual Pass sales for Disneyland went to new passholders.

©Disney

They also mentioned that most passholders purchased 1 of the top 2 tiers in the Magic Key program, the Dream Key and the Believe Key.

©Disney

The Dream Key actually sold out in 2 months.

©D23

This was an interesting update on how the new annual pass program is doing at Disneyland! Stay tuned to DFB for more info and updates from today’s earnings call from Disney.