Disney has been changing some business strategies recently.
©Disney | Walt Disney Company Headquarters
CEO Bob Iger is working to get the company back on track financially, and we’ve heard about several business strategies being considered to accomplish that goal, such as the possibility of Disney selling ABC. But now, we’ve got new details about what they hope to do with ESPN!
According to the Sports Business Journal, Disney is hoping to find two partners as it attempts to sell a portion of ESPN. It’s believed that Disney only plans to sell 10% of ESPN, but this number is fluid.
©ESPN
Ideally for Disney, ESPN would be purchased partially by “a digital company, like Apple, and a mobile platform, such as Verizon, to go in together so it can leverage its sports assets with the best distribution channels.” It’s also likely that ESPN could go direct-to-consumer in 2025, and some “clear leaders” in that industry like Amazon or Apple might make for a profitable partnership.
ESPN Wide World of Sports Complex
There is certainly a significant amount of appeal to a partnership with Apple, because then Disney could have the EPSN app pre-installed on Apple devices. There would also be benefits to working with mobile companies like Verizon or T-Mobile. No matter which company is chosen, the partnership would likely take some time to develop, so this could be a slow process overall.
©ESPN+
We’ll be on the lookout for any news about the potential partial sale of ESPN! Stay tuned to DFB for the latest updates on Disney’s business decisions.
Disney Reportedly in Talks to Sell Part of Streaming Business — Click Here!
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If there’s one type of content that will ALWAYS have subscribers, it is sport. Disney would be crazy to lose it
If they did maybe they could ease off on counting on the park goers. I mean if they stop losing money 💰
I’m not surprised being that Disney’s streaming services are the part of the business that is struggling. Seems like ESPN is struggling the most.
Opinion – I always felt ESPN never was Disney Material…Would be glad to see it out of here, especially if it’s not lucrative for Disney. Losing $1.5 billion last quarter (Disney+. ESPN, HULU) according to LA Times: , — any other albatros is not recommended
🙁