For many Disney fans, the reason they love Disney so much is because of the emotion attached to it. They grew up watching Disney movies, going to the Disney parks, listening to Disney music, and generally feel a strong connection to the Disney brand.
MBLM is a Brand Intimacy Agency that, for the past 12 years, puts out an annual Brand Intimacy Study that measures and analyzes companies’ abilities to bond with their customers. In short, they can tell you the SCIENCE behind your obsession with Disney.