Disney is out to show how they go “beyond” storytelling.
Anna and Elsa’s Frozen Journey
Disney has built an empire that has lasted over a century by combining their storytelling acumen with everything from licensed merchandise to theme parks, to “make dreams a reality for people around the world each day, building enduring franchises that stand the test of time.” Disney executives have used the phrase “beyond storytelling” to describe what the company plans to do next, but what does that really MEAN?
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