Disney has been focusing a lot of its efforts recently on expanding ESPN.
During Disney’s Q3 2023 financial earnings call, one of the company’s key points was “building ESPN into the preeminent digital sports platform.” The company has already moved forward with ESPN Bet, a new sportsbook betting service. The company is also working on CEO Bob Iger’s #1 priority, streaming, which includes ESPN+. A new deal with the NCAA will help Iger in achieving that goal.