food IS a theme park
There is no denying that Disney is a household name around the world.
Magic Kingdom
Over the last 100 years, the Disney Company has built a brand that has had its highs and lows. Disney has created memorable theme parks, produced beloved movies and so much more. So in 2022, how did it compare to other global brands?
For many Disney fans, the reason they love Disney so much is because of the emotion attached to it. They grew up watching Disney movies, going to the Disney parks, listening to Disney music, and generally feel a strong connection to the Disney brand.Â
Partners Statue in Magic Kingdom
MBLM is a Brand Intimacy Agency that, for the past 12 years, puts out an annual Brand Intimacy Study that measures and analyzes companies’ abilities to bond with their customers. In short, they can tell you the SCIENCE behind your obsession with Disney.
Disney has forged ahead in branding yet another product its guests consume large quantities of each day — snack chips!
Disney Snack Chip Line
That’s right, instead of Lays brand, guests will be receiving Disney brand chips, cheese curls, tortilla chips, and BBQ chips with their [Read more…]
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