Disney is about to do something NEW for Christmas this year!
During Disney’s most recent earnings call, CEO Bob Iger spoke highly about the value of live sports, especially to advertisers. He also discussed the upcoming ESPN+ tile coming to Disney+ and the potential for AI-powered enhancements that may allow Disney to create “personalized” versions of SportsCenter. With all that, it should come as no surprise that Disney has now announced another technologically-advanced sports initiative. And it’s happening soon.