Disney Parks, Experiences, and Products President Josh D’Amaro spoke at the music festival that transformed itself into a HUGE tech-and-all-other-things conference – SXSW – today in Austin, TX.
“Creating Happiness: The Art & Science of Disney Parks Storytelling” promised to reveal secrets of how Disney amazes its guests and delivers memorable experiences. But it wouldn’t be a Disney presentation without delivering memorable experiences of its own, now would it?