It’s one of the largest global household brands, and it’s survived the changes that come along with serving customers for nearly 70 years.

McDonald’s is the world’s largest global corporation and serves customers on six continents — and has even had partnerships with brands like Disney (Who remembers THOSE days?), Krispie Kreme, and numerous celebrities. McDonald’s has successfully remained a fan-favorite fast food chain for several decades now, and according to McDonald’s CEO Chris Kempczinski, the brand has no intention of slowing down when it comes to innovation.

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