WAY before the Barbie movie, Barbie dolls and accessories were some of the most POPULAR toys on the market.
Of course, the movie helped boost sales for Barbie even more, and earlier this year, the most searched toy in Google history was Barbie. Barbie is literally everywhere, and the company that makes the dolls, Mattel, is capitalizing on that trend. Last year, Mattel announced a new theme park coming to Arizona that would feature Barbie and other Mattel properties. Well, Mattel just announced a SECOND theme park, and all we can say is, “C’mon Barbie, let’s go party!”