Family-friendly content has long been a focus of The Walt Disney Company. From its digital media to its theme parks, most of the attractions, shows, movies, and experiences are created so that fans of all ages can enjoy them. But that’s not the case with one of Disney’s current projects.

For a few years now, Disney has been playing with the idea of getting involved in sports betting. Although executives were initially hesitant to associate the Disney brand with gambling, it appears that this is no longer the case, and we may see it become part of the Disney live sports experience sooner rather than later. [Read more…]