When Disney CEO Bob Iger returned to take on the position for a second time in 2022, everyone — fans included — had high hopes.
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After the pandemic, things started to slowly spiral downhill for a lot of media giants — Disney included. For starters, the relatively new Disney+ was expensive to build, and the revenue wasn’t rolling in like Disney had hoped, and theme park revenue and attendance were down because of COVID-19. Bob Iger, who’d recently retired from his position as CEO and was serving as a chairman, seemed to be the company’s only hope. So, in November 2022, he was back in the position. Now, over a year later, some analysts believe Disney doesn’t seem to be much better, although Iger has shared his hopes to make a profit again by the end of fiscal 2024. A former executive has chimed in.
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